Scroll the Future
How AI microsites reshape persuasion, urgency, and memory
I have today published a new essay: Scroll The Future.
I have created this as a microsite, designed (in a meta way) to explore why the microsite has become the native form for serious AI discourse in 2025.
Microsites take AI discourse beyond the confines of social and traditional media. They perform seriousness, engineer credibility, and collapse the distance between fact, forecast, and fiction.
In the piece, I argue that:
Microsites update the tradition of “grey literature” for a fragmented, web-native world
Their design – clean, singular, self-contained – preloads a sense of authority and inevitability
They blur explanation and persuasion into immersive campaigns
They work less by telling us what to believe and more by shaping what we remember
The essay itself is designed for a smooth scroll, and ends with a tongue-in-cheek “model card” – a nod to the very conventions it critiques.
You can read it here:
👉 scrollthefuture.ai
Would love to hear what you think!